Yorkton: it’s the city where good things happen, and that’s exactly the message council wants to convey to the rest of the province as well as the world.

On Monday council adopted a new “brand identity” which incorporates the City of Yorkton Logo as well as the wording “Where Good Things Happen.”

“The Communications Department, in consultation with other civic departments is proposing a standard “look and feel” or brand identity for the City of Yorkton,” spoke Darcy McLeod, Director of Community Development to council at Monday’s regular meeting.

Comprised of a variety city staff reviewed a number of designs before unanimously agreeing upon the design that was submitted to and approved by council.

“This new, standard look will be reflected in the design of City of Yorkton promotional material including our new presentation folder, promotional banners for event and trade shows, print advertising, brochures, signage for city development projects, recreational trail signage etc.”