The selection of vehicles in the city will soon grow larger.
Monday July 9 is the scheduled opening day of Royal Honda.
Terry Ortynsky, the founder of Royal Ford and the new Royal Honda, who has been cited in international best selling management books for his innovative approach to customer service, has created a unique vision for the new -dealership.
Ortynsky says each Royal Honda employee has been trained in every area of the dealership so customers can talk with any team member for complete service.
“They will not be sent from department to department, as is a common practice in the auto industry.”
Another innovation he says he first developed at Royal Ford, the flagship model for Royal Honda, was to eliminate commissioned sales because he saw that there was a built-in conflict of interest between the customer’s satisfaction and a sales process that personally benefits the sales person.
“By putting the sales staff on salary, they moved to consultants in the customer’s decision-making process. Gone are the manipulative sales techniques that have given the profession a bad name. In its place is a team dedicated to making sure the customer leaves the dealership completely satisfied.”
Ortynsky’s values for both Royal Ford and Royal Honda are the attainment of the highest level of professionalism, and to continuously serve with the customer’s needs in mind. “Because of that, there is a process of continual improvement in every aspect of the dealership. All personnel are on salary with no incentives or bonus for selling you a car or additional services. Royal Honda will have 10 associates and all new state of art equipment. Every system is evaluated and adjusted regularly, the staff works together to innovate, improve, and perfect such things as scheduling service appointments, minimizing the number of steps it takes to secure financing, to making sure customers have loaners or shuttle service. For the Royal teams, this is a way of life, and they have proven to be creative, involved, caring, and inspired.”
Honda Canada Inc. has been selling Honda cars and trucks in Canada for 43 years and was the first foreign manufacturer to produce cars in North America in 1982.
“Honda’s reputation for quality and reliability is ranked number one in perceived quality among volume brands and has one of the highest residual values of the auto industry.”
Royal Honda, located at 71 Dracup Avenue will be the closest Honda dealership for all Honda owners in Yorkton and area.
Ortynsky says he saw the need for a local Honda dealership, and, over the last few years has created and implemented a strategy to bring the brand to this area.
The dealership will be open Monday – Saturday 8 a.m. – 5 p.m., with full service, detailing, and a parts department in operation.
The finest and most up-to-date equipment, along with one of the best computerized data systems, brings service to a new level of technical sophistication. An example is the new in-floor Hunter wheel aligner and balancer for all the makes of tires and wheels.”
Ortynsky welcomes all new and seasoned Honda owners to the dealership for all their warranty and service needs.
Customers will enjoy the free Wi-Fi, coffee and fireplace in the upstairs Mezzanine, while waiting for their vehicles. Follow Royal Honda on Facebook and Twitter. A new Royal Honda website will soon be up and running: www.royalhonda.ca.”