To the Editor:
The Multiple Sclerosis Society of Canada and A&W Food Services of Canada have jump started fundraising for the 4th annual Cruisin’ for a Cause Day. On Thursday, August 23, one dollar from every Teen Burger® sold across the country will be donated to help end MS.
Cruisin’ for a Cause Day is an exciting program that will raise funds and awareness of MS in the community. We are inviting everyone to support people living with MS by donating to in-store donation boxes at their nearest A&W location between now and Cruisin’ for a Cause Day on August 23.
MS is the most common neurological disease affecting young adults in Canada. Every day, three more people in Canada are diagnosed with MS. The number of individuals affected by MS in Saskatchewan is especially high compared to the national average.
A&W Cruisin’ began as a Saskatchewan initiative in 2009. We are extremely proud to see how much it has grown. While we now have a partnership with a national organization, the event is still very grassroots and succeeds in part because of many small contributions.
Last year, 46 A&W restaurants in Saskatchewan raised almost $75,000 from Cruisin’ for a Cause Day for crucial programs and services for people living with MS and their loved ones. Besides supporting the event by buying Teen Burgers® on August 23rd, Sask-atchewan residents can also purchase cut-outs and donate to A&W donation mugs to help A&W and the MS Society reach their 2012 goal of $1.5 million to help end MS. Cruisin’ for a Cause activities include classic car gatherings, retro music, car hop service and car hop relay races, hula hoop contests and Great A&W Root Bear® visits.
Cruisin’ for a Cause Day is a part of A&W’s popular Cruisin’ the Dub program, which was created by classic car enthusiasts who enjoy gathering at A&W locations to share their passion for vintage automobiles. A&W will hold more than 5,000 Cruisin’ the Dub events at restaurants across Canada this season. Contact your local A&W stores for a list of local events.
Janet Nicolson, MS Society of Canada, SK Division.